How to Use Sun Tzu’s The Art of War to Help Businesses Fulfil Their Corporate Social Responsibility?

Abstract

CSR is becoming increasingly important as businesses grow. China has a rich cultural background, so incorporating CSR into traditional culture is more appropriate for Chinese businesses. Through a literature review, this article evaluates various inspirations and past cases from the application of traditional culture to corporate governance, and applies Sun Tzu’s The Art of War in Traditional Chinese culture to assist businesses in improving and fulfilling CSR and assisting corporate governance in achieving success. This research utilized Sun Tzu’s The Art of War to corporate management—CSR and integrates diverse theories of international management to conduct joint analysis and discussion, in order to promote the combination and exchange of traditional Chinese culture and culture in the world.