A Study on the Factors Influencing Tourism Intention and Behavior of Chinese Theme Park Tourists

Abstract

This study aims to deeply explore the tourism intention and behavioral influencing factors of Chinese theme park tourists, by investigating and statistically analyzing the basic information of tourists, tourism intention and behavioral influencing factors, and other data. The research results indicate that tourism demand, psychological factors, socio-cultural factors, and price factors are the main influencing factors for tourists to choose theme parks. On this basis, we have put forward a series of suggestions for the operation and management of theme parks, aiming to improve tourist satisfaction, strengthen the attractiveness and competitiveness of the park.