Thinking on the Current Situation and Future Development Trend of E-Commerce Live Streaming with Goods — Analytic Perspective Based on Marketing Strategy

Authors

  • Chen Si Faculty of Applied and Creative Arts, Universiti Malaysia Sarawak, Jalan Datuk Mohammad Musa, 94300, Kota, Samarahan, Sarawak; Shaoxing University of Arts and Sciences, Zhejiang, China
  • Musdi Bin Shanat Faculty of Applied and Creative Arts, Universiti Malaysia Sarawak, Jalan Datuk Mohammad Musa, 94300, Kota, Samarahan, Sarawak
  • Marzie Hatef Jalil Faculty of Applied and Creative Arts, Universiti Malaysia Sarawak, Jalan Datuk Mohammad Musa, 94300, Kota, Samarahan, Sarawak

Keywords:

live broadcast with goods, marketing nature, advantages and disadvantages, development trend

Abstract

Explain the reasons for the current situation of e-commerce live goods, and analyze the fact that live goods are a combination of multiple marketing models, anchors and teams, fans and users, sales and products. Take consumer experience as the core to study the significance of live streaming and discuss the future development trend.

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Published

2023-09-13

How to Cite

Chen Si, Musdi Bin Shanat, & Marzie Hatef Jalil. (2023). Thinking on the Current Situation and Future Development Trend of E-Commerce Live Streaming with Goods — Analytic Perspective Based on Marketing Strategy. ournal of orld conomy, 2(3), 56–64. etrieved from https://www.pioneerpublisher.com/jwe/article/view/458

Issue

Vol. 2 No. 3 (2023): September

Section

Articles