Digital Intelligence in Brand Marketing: A Research on Ecosystem Reconstruction through Big Data and AI
DOI:
https://doi.org/10.56397/JWE.2025.08.07Keywords:
big data, artificial intelligence, brand marketing, digital transformation, precision marketing, user experience, marketing ecosystem, data-driven decision-making, personalized recommendation, content generation, intelligent customer service, social media marketing, consumer behavior analysis, market forecasting, marketing innovation strategies, sustainable developmentAbstract
The rapid development of digital technology has positioned big data and artificial intelligence (AI) as crucial driving forces in the field of brand marketing. This study delves into the current applications of big data and AI technologies in brand marketing, analyzes their transformative impact on the marketing ecosystem, and proposes innovative strategies for brand marketing based on digital technology. The findings indicate that big data technology can achieve in-depth consumer behavior insights and precise predictions, while AI significantly enhances marketing efficiency and user experience through personalized recommendations, intelligent customer service, content generation, and other means. The synergistic effect of these two technologies is propelling the transition of brand marketing from traditional models to digital and intelligent directions.
