Enterprise Management Digital Transformation: A Strategic Framework for SMEs

Abstract

In the digital economy era, the digital transformation of enterprise management has become a key path to enhancing corporate competitiveness and achieving sustainable development. Small and medium-sized enterprises (SMEs), as significant contributors to economic growth and employment, face numerous challenges in the digital transformation process, such as insufficient technical capabilities, limited funding, and a shortage of talent. This paper aims to construct a strategic framework for the digital transformation of SMEs that covers dimensions such as technology, organization, talent, and management. Through systematic literature reviews, case analysis, and empirical research, this paper clarifies the principles of constructing the strategic framework, combs through the elements of digital transformation, and proposes specific implementation strategies. The study finds that digital transformation following the principles of systematicness, adaptability, and sustainability can significantly improve the operational efficiency, customer satisfaction, and market competitiveness of SMEs. The case analysis of Shenyang Hanjing Entry-Exit Service Co., Ltd. further verifies the applicability and effectiveness of the constructed framework. This paper not only enriches the theoretical research on the digital transformation of SMEs but also provides practical guidance for SMEs to smoothly advance digital transformation in a resource-limited environment.