The Role of Data-Driven Digital Transformation of SMEs: Practices and Challenges — A Case Study of Guangxi Nanning Tiange Asset Management Co., Ltd

Abstract

This study takes Guangxi Nanning Tiange Asset Management Co., Ltd., in Guangxi as a case to deeply explore the specific practices, challenges, and coping strategies of SMEs in the process of digital transformation. Through a detailed case analysis, it reveals the key issues and solutions in the digital transformation process of SMEs, providing references and insights for other SMEs. The research finds that SMEs need to overcome challenges in multiple aspects such as funding constraints, technical difficulties, employee resistance, data security, and organizational culture during digital transformation. With scientific and rational strategies and solutions, enterprises can significantly improve operational efficiency, market competitiveness, and customer satisfaction, thereby achieving sustainable development in the digital age.