Trends in the Consumption of Eco-Friendly Fashion Accessories in the US Market and Corporate Strategies

Abstract

This paper comprehensively analyzes the consumption trends of eco-friendly fashion accessories in the US market and explores consumers’ acceptance of eco-friendly materials (such as stainless steel, recycled metals, and biodegradable plastics) and their purchasing motives. Based on extensive market research and data analysis, this paper reveals the unique demands and future development directions of the US market in the field of eco-friendly fashion accessories. Furthermore, this paper proposes targeted corporate strategy recommendations to help companies better position their products, meet US consumers’ pursuit of environmental protection and sustainability, and thus stand out in the highly competitive market. The research results show that the US eco-friendly fashion accessories market has significant growth potential, with young consumers and middle-to-high-income groups being the main consumer forces. As consumers’ environmental awareness continues to strengthen, companies that can effectively integrate the concept of sustainable development into their core business strategies are expected to gain a competitive edge in this market.