The Economic Impact of the China International Ultra Marathon on the Host City: A Case Study of Shanghai
Keywords:
China International Ultra Marathon, host city, boost in local businesses, infrastructure development, marketing and promotion, tourism industryAbstract
Hosting the China International Ultra Marathon presents numerous opportunities and challenges for the host city. This article explores the potential benefits, such as boosting local businesses and industries, creating employment opportunities, developing infrastructure, enhancing marketing and promotion efforts, and generating positive impacts on the local tourism industry. Additionally, it examines the challenges and considerations involved, including potential costs and financial implications, mitigating negative environmental impacts, and ensuring inclusivity and community engagement. By understanding and addressing these factors, the host city can maximize the benefits and minimize the potential risks associated with hosting the China International Ultra Marathon.