Vol. 3 No. 3 (2024): September

Articles

• Creating Emotional Resonance in Advertising Language Strategies and Consumer Identity

  Blair D. Rigby, Rachel Lee

  1-13

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• The Semiotic Role of Color in Alcoholic Beverage Packaging and Its Advertising Synergy

  Carson S. T., Lysander W. F., Elowen B. H.

  14-21

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• Faithfulness Fails to Fix it All: A Corpus-Driven Investigation into English Translation Issues in Abstracts of Chinese Civil Engineering Research Articles

  Yujun Wang

  22-32

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• Exploring the Innovative Path of Comprehensive Management of Dynamic Online Public Opinion in China Under the Threshold of New Media

  Jingyu Sun

  33-38

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• Mass Media and Communication

  Dr. Vinod Kumar

  39-45

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• Research on Bullet Screen Discourse from the Perspective of Critical Discourse Analysis — A Case Study of Heaven Official’s Blessing on Bilibili.com

  Mengjun Song

  46-52

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• Grammatical Mechanism in Environmental Discourse: An Ecolinguistics Study of Voice, Nominalization and Metaphor

  Ruiheng Zhu

  53-58

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• Disalignment as a Practice of Sequence Management in Catering Business Investment Consultation

  Zixuan Hao

  59-69

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• A Corpus-Based Critical Discourse Analysis of News Reports on the 2023 Israel-Hamas War

  Yankai Liu

  70-84

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• Discourses of Power and Social Structures: A Comparative Study of Bourdieu and Foucault

  Zixuan Huang

  85-88

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• An Overview of L2 Learners’ Comprehension of Conversational Implicatures

  Ziyi Wang

  89-97

  • .pdf