Image Construction and Social Cognition of Chinese Silver-Haired Internet Celebrities

Abstract

Silver-haired internet celebrities have attracted widespread attention and followers with unique styles and personality traits, influencing social culture and consumer trends. This study explores the image construction and cognition of silver-haired internet celebrities in society. Analyzing the positioning and influence of silver-haired internet celebrities on social awareness provides in-depth insights into the phenomenon of silver-haired internet celebrities. It gives a new perspective for future social cognition and media communication research. The results show that through positive, healthy, and optimistic images and content, silver-haired internet celebrities show the energetic and intelligent side of older adults to society, encourage older adults to pursue a quality of life with a positive attitude, and promote the community to pay more attention to the needs of older adults. In the future, silver-haired internet celebrities will integrate into the digital era with diversified development characteristics and contribute to promoting the communication concept of active aging.