Journal of World Economy

Personal Branding for University Graduates: A Literature Review

Nthabeleng Rammile — Tue, 10 Jun 2025 00:00:00 +0000

Increasing competition in the world of work continues to heighten the importance of personal branding for graduates and their career development. Personal branding initially emerged as a marketing concept and evolved over time to become a tool that graduates can now use as a strategy for the presentation of skills, identity, values and career goals. This literature review observes the relationship between personal branding and graduate employability. Emerging themes over the past decade are observed. Specifically: the definition and evolution of personal branding, its connection to employability outcomes, the influence of digital presence, the role of authenticity and self-concept, institutional support, and the critiques surrounding personal branding as an ideological construct. A key challenge that remains is one of ensuring that introverted and marginalised graduates are not forced to conform to extroverted norms. While Universities are slowly acknowledging the role of personal branding, its integration into curricula and career services remains a challenge. It is therefore encouraged that future research needs to focus on coming up with inclusive, ethical, and authentic strategies. Such strategies should consider psychological and social impact while assisting graduates to package their personal brands successfully.

Analysis of the Benefits of Intelligent LED Lighting Control Systems in Commercial Environments

Donghong Chen — Tue, 10 Jun 2025 00:00:00 +0000

With the increasing emphasis on energy efficiency and cost control in commercial environments, intelligent LED lighting control systems have emerged as a focal point for commercial building managers. This paper aims to evaluate the economic benefits of intelligent LED lighting control systems in commercial settings, using the actual deployment case of 360 LED LLC as a research subject. Through cost-benefit analysis, data analysis, and other methods, this study delves into the comprehensive benefits of intelligent lighting systems in energy conservation, maintenance, and the enhancement of commercial environment quality. The findings reveal that intelligent LED lighting control systems not only significantly reduce energy costs and maintenance expenses but also optimize the lighting environment to enhance customer experience and employee efficiency, ultimately achieving a notable improvement in commercial benefits. The successful application case of 360 LED LLC provides valuable experience and reference for other commercial enterprises, demonstrating the immense potential and application value of intelligent lighting systems in commercial environments.

Trends in the Consumption of Eco-Friendly Fashion Accessories in the US Market and Corporate Strategies

Piao Chen — Tue, 10 Jun 2025 00:00:00 +0000

This paper comprehensively analyzes the consumption trends of eco-friendly fashion accessories in the US market and explores consumers’ acceptance of eco-friendly materials (such as stainless steel, recycled metals, and biodegradable plastics) and their purchasing motives. Based on extensive market research and data analysis, this paper reveals the unique demands and future development directions of the US market in the field of eco-friendly fashion accessories. Furthermore, this paper proposes targeted corporate strategy recommendations to help companies better position their products, meet US consumers’ pursuit of environmental protection and sustainability, and thus stand out in the highly competitive market. The research results show that the US eco-friendly fashion accessories market has significant growth potential, with young consumers and middle-to-high-income groups being the main consumer forces. As consumers’ environmental awareness continues to strengthen, companies that can effectively integrate the concept of sustainable development into their core business strategies are expected to gain a competitive edge in this market.

The Role of Data-Driven Digital Transformation of SMEs: Practices and Challenges — A Case Study of Guangxi Nanning Tiange Asset Management Co., Ltd

Xiaoying Yang — Mon, 30 Jun 2025 00:00:00 +0000

This study takes Guangxi Nanning Tiange Asset Management Co., Ltd., in Guangxi as a case to deeply explore the specific practices, challenges, and coping strategies of SMEs in the process of digital transformation. Through a detailed case analysis, it reveals the key issues and solutions in the digital transformation process of SMEs, providing references and insights for other SMEs. The research finds that SMEs need to overcome challenges in multiple aspects such as funding constraints, technical difficulties, employee resistance, data security, and organizational culture during digital transformation. With scientific and rational strategies and solutions, enterprises can significantly improve operational efficiency, market competitiveness, and customer satisfaction, thereby achieving sustainable development in the digital age.

Green Logistics: Environmental Impact Assessment of Intelligent Logistics Automation

Shengtao Lin — Mon, 30 Jun 2025 00:00:00 +0000

With the rapid development of the logistics industry, intelligent logistics automation technology has emerged and been widely applied in various logistics processes, and its environmental impacts have increasingly attracted attention. This study focuses on intelligent logistics automation technology and systematically and comprehensively evaluates its multidimensional environmental impacts, including key areas such as energy consumption, resource utilization, waste emissions, and ecosystem impacts. Through an in-depth analysis of the application of intelligent logistics automation technology in real logistics scenarios and a quantitative analysis of its performance in improving energy efficiency, optimizing resource allocation, and reducing waste emissions, this study reveals its potential positive and negative environmental effects. Meanwhile, this study emphasizes the application effects of green logistics strategies in intelligent logistics automation and analyzes how to integrate the green concept into the planning, design, implementation, and operation of intelligent logistics automation systems.

Innovation in Sustainable Packaging in the US Market: A Case Study of Shenzhen Kindvast Paper Display Products Co., Ltd.

Weizhao Huang — Mon, 30 Jun 2025 00:00:00 +0000

With the increasing global focus on environmental protection, sustainable packaging has become a significant trend in the packaging industry. The demand for sustainable packaging in the US market is continuously growing, driven by consumer preferences for eco-friendly packaging and relevant regulations. This paper takes Shenzhen Kindvast Paper Display Products Co., Ltd. (hereinafter referred to as “Kindvast”) as an example to explore how the company meets the sustainable packaging needs of the US market through innovative design and technology application. The study finds that Kindvast has successfully developed packaging solutions that meet both environmental standards and commercial demands by using recyclable materials, biodegradable materials, and developing patent technologies, such as “A High-Strength Paper Box with Moisture and Mildew Resistance” and “A Printing and Spraying Device for Paper Box Processing with Uniform Coating.” Through case analysis, this paper demonstrates the significant impact of Kindvast’s innovative practices in reducing environmental impact and enhancing customer satisfaction. Finally, the paper concludes the significance of Kindvast’s innovation practices in sustainable packaging for the US market and proposes future development directions for sustainable packaging and Kindvast’s potential contributions.

The Application of Digital Marketing Strategies in the Localization of LED Lighting Brands in the US Market

Xueping Wei — Mon, 30 Jun 2025 00:00:00 +0000

With the rapid development of the global LED lighting market, the US, as a significant consumer market for LED lighting, has attracted the attention of numerous international brands. However, entering the US market and achieving brand localization is no easy task, and digital marketing strategies play a crucial role in this process. This paper aims to explore how digital marketing strategies can assist LED lighting brands in their localization in the US market. First, the paper provides an in-depth analysis of the characteristics of the US LED lighting market, including market size, growth trends, competitive landscape, and consumer behavior. It then elaborates on the specific applications and mechanisms of digital marketing tools such as search engine optimization (SEO), social media marketing, email marketing, and marketing automation in brand localization. Through multiple successful and unsuccessful case studies, the paper summarizes practical experiences of digital marketing strategies in the localization of LED lighting brands in the US market and proposes a digital marketing strategy framework tailored to the US market. This framework emphasizes key elements such as market segmentation and precise positioning, content marketing, cooperation and alliances, and customer experience optimization, aiming to provide theoretical guidance and practical references for the promotion of LED lighting brands in the US market, enhance brand visibility and market share, and achieve sustainable development.