Journal of World Economy

Personal Branding for University Graduates: A Literature Review

2025-06-10T07:28:45+00:00

Increasing competition in the world of work continues to heighten the importance of personal branding for graduates and their career development. Personal branding initially emerged as a marketing concept and evolved over time to become a tool that graduates can now use as a strategy for the presentation of skills, identity, values and career goals. This literature review observes the relationship between personal branding and graduate employability. Emerging themes over the past decade are observed. Specifically: the definition and evolution of personal branding, its connection to employability outcomes, the influence of digital presence, the role of authenticity and self-concept, institutional support, and the critiques surrounding personal branding as an ideological construct. A key challenge that remains is one of ensuring that introverted and marginalised graduates are not forced to conform to extroverted norms. While Universities are slowly acknowledging the role of personal branding, its integration into curricula and career services remains a challenge. It is therefore encouraged that future research needs to focus on coming up with inclusive, ethical, and authentic strategies. Such strategies should consider psychological and social impact while assisting graduates to package their personal brands successfully.

Analysis of the Benefits of Intelligent LED Lighting Control Systems in Commercial Environments

2025-06-10T07:30:09+00:00

With the increasing emphasis on energy efficiency and cost control in commercial environments, intelligent LED lighting control systems have emerged as a focal point for commercial building managers. This paper aims to evaluate the economic benefits of intelligent LED lighting control systems in commercial settings, using the actual deployment case of 360 LED LLC as a research subject. Through cost-benefit analysis, data analysis, and other methods, this study delves into the comprehensive benefits of intelligent lighting systems in energy conservation, maintenance, and the enhancement of commercial environment quality. The findings reveal that intelligent LED lighting control systems not only significantly reduce energy costs and maintenance expenses but also optimize the lighting environment to enhance customer experience and employee efficiency, ultimately achieving a notable improvement in commercial benefits. The successful application case of 360 LED LLC provides valuable experience and reference for other commercial enterprises, demonstrating the immense potential and application value of intelligent lighting systems in commercial environments.

Trends in the Consumption of Eco-Friendly Fashion Accessories in the US Market and Corporate Strategies

2025-06-10T07:32:11+00:00

This paper comprehensively analyzes the consumption trends of eco-friendly fashion accessories in the US market and explores consumers’ acceptance of eco-friendly materials (such as stainless steel, recycled metals, and biodegradable plastics) and their purchasing motives. Based on extensive market research and data analysis, this paper reveals the unique demands and future development directions of the US market in the field of eco-friendly fashion accessories. Furthermore, this paper proposes targeted corporate strategy recommendations to help companies better position their products, meet US consumers’ pursuit of environmental protection and sustainability, and thus stand out in the highly competitive market. The research results show that the US eco-friendly fashion accessories market has significant growth potential, with young consumers and middle-to-high-income groups being the main consumer forces. As consumers’ environmental awareness continues to strengthen, companies that can effectively integrate the concept of sustainable development into their core business strategies are expected to gain a competitive edge in this market.