Journal of Research in Social Science and Humanities

A Study on Interpersonal Communication Language in Family Field—Take Greetings as an Example

Chunyang Wang — Thu, 11 Sep 2025 00:00:00 +0000

In recent years, digital intelligence products have been widely adopted in household environments. The extensive human-machine interactions between users and these devices have fostered a new type of relationship within family dynamics—specifically, the human-machine relationship between users and smart devices. These conversations have generated bidirectional address terms that exhibit distinct characteristics compared to conventional interpersonal communication. This study examines address term usage in home-based human-machine interactions through pragmatic identity analysis, utilizing questionnaire surveys to collect linguistic data. By analyzing the patterns of these terms and the underlying human-machine relationships and psychological traits they reveal, this research aims to contribute linguistic insights for building harmonious and friendly digital households.

Aging in Place and the Role of Accessibility in Dutch Housing Policy

Thijs W. Groot — Thu, 11 Sep 2025 00:00:00 +0000

The demographic aging of Dutch society has placed increasing emphasis on the concept of aging in place as a cornerstone of housing and care policy. This paper critically examines the intersection between aging in place and the accessibility of the built environment within the context of Dutch housing policy. Drawing on recent empirical studies, policy frameworks, and demographic data, the analysis explores the material, institutional, and social dimensions that enable or hinder older adults from remaining safely and independently in their homes and communities. The research identifies a significant mismatch between policy ambitions and the realities of the existing housing stock, which remains largely inaccessible to individuals with mobility or sensory limitations. It also highlights the fragmented implementation of accessibility standards, the insufficient rate of construction of adapted dwellings, and the unequal distribution of resources across municipalities. Neighborhood-level accessibility, social infrastructure, and cultural inclusivity emerge as critical but under-addressed factors in sustaining aging in place. Participation of older adults in design and planning processes is recognized as an emerging strength, although inconsistently practiced. The paper concludes that while aging in place is institutionally prioritized in the Netherlands, its realization depends on systemic reform that embeds accessibility as a normative and structural principle in housing development, urban planning, and social governance.

Second-Child Fertility Intentions Among Urban Women in Beijing Under the Two-Child Policy

Mingxuan Gao — Thu, 11 Sep 2025 00:00:00 +0000

Since the implementation of China’s two-child policy in 2015, national efforts to raise fertility rates have met with limited success in urban areas, particularly among highly educated women in cities like Beijing. This paper explores the underlying factors influencing second-child fertility intentions among urban women, focusing on the socio-economic, cultural, and institutional dynamics that shape reproductive decision-making. Drawing on recent demographic data, policy analysis, and qualitative research, the study reveals a persistent gap between state-led pronatalist ambitions and the lived realities of urban women. Economic pressures, workplace discrimination, unequal domestic labor burdens, and emotional burnout serve as key deterrents. Moreover, the absence of structural support systems—such as affordable childcare, flexible work arrangements, and paternal leave—amplifies the cost of motherhood, making second childbirth a perceived risk rather than a rational choice. The paper argues for a shift from fertility-targeted policies to a framework of reproductive autonomy, in which social equity, gender-sensitive reforms, and the voices of women are placed at the center of population policymaking.

A Study on English Translation of Chinese Brand Slogans in Global Campaigns from an Intercultural Communication Perspective

Mengdan Li — Fri, 12 Sep 2025 00:00:00 +0000

Amid globalization and the national strategy of Intelligent Manufacturing in China, Chinese brands are accelerating their globalization. As a core carrier of brand communication across cultures, the translation quality of advertising slogans is of vital importance. Guided by the theory of intercultural communication, with particular reference to Hofstede’s Cultural Dimensions Theory and Hall’s High-/Low-Context Theory, this study constructs a three-dimensional analytical model encompassing values, linguistic signs, and aesthetic-emotional appeal to systematically examine the English translation of Chinese brand slogans. Through comparative analysis of successful and less successful cases, the study identifies three major issues in current practices: cultural misinterpretation, contextual information imbalance, and lack of aesthetic function, which stem from a systematic lack of intercultural awareness. Therefore, the study proposes that effective slogan translation should abandon the language-conversion-centered approach and instead adopt a composite strategy dominated by domestication, supplemented by transcreation and addition, to produce versions that are value-compatible, communicatively effective, and aesthetically appealing, which provides theoretical support and practical guidance for the international dissemination of Chinese brands.