ANIKA VERMA. The Impact of Streamers’ Personal Branding on Gen Z Fans’ Consumer Behavior: An Analysis of Identity Projection and Mimicry Effects. Journal of Research in Social Science and Humanities, [S. l.], v. 4, n. 2, p. 13–21, 2025. Disponível em: https://www.pioneerpublisher.com/jrssh/article/view/1220. Acesso em: 30 apr. 2025.