Analysis of Business Strategy Based on User Behavior: A Case Study of the Impact of Micro-Blog Marketing on Contemporary Students’ Choice of English Learning Style

Abstract

In the first quarter of 2019, Micro-blog’s financial marketing revenue reached 2.68 billion yuan, of which advertising revenue reached 2.29 billion yuan, and Micro-blog marketing became an important part of Micro-blog. Students are an important user of Micro-blog and an important target of Micro-blog marketing, in the face of the existence of a variety of English learning methods and diversified microblog marketing methods in Micro-blog, how students view the marketing methods of Micro-blog, how to respond, is an important basis for Micro-blog and enterprises in Micro-blog marketing to formulate corresponding business strategies. This article consists of three chapters. Chapter 1 first introduces the current situation of contemporary students’ choice behavior and analyzes the attitude and impact of contemporary students on microblog marketing through the current situation and questionnaire survey data. Chapter 2 combines Chapter 4’s students’ attitudes and behaviors towards microblog marketing and puts forward suggestions for improving microblog platforms and microblog businesses. Chapter 3 is the concluding part, through analysis, the article believes that advertising is the main source of microblog income, operators should pay attention to maintaining the credibility of the platform when making business strategies, create a good community environment, and severely crack down on false advertising and malicious marketing. Under the premise of ensuring authenticity, enterprises can use celebrity effect, herd psychology and other means to achieve their commercial goals. In addition, Chapter 3 also points out the insufficient analysis of microblog marketing forms and the lack of relevant data and puts forward suggestions for improvement such as multi-angle research and supplementary data.