An Analysis of User Behavior in the Context of Social Media Migration Phenomenon

Abstract

As information technology continues to evolve, social media is rapidly developing and emerging. With WeChat Moments becoming the most popular social media platform, users have started exhibiting self-presentation alienation behavior, eventually leading to social fatigue. In order to seek more private and ideal social “habitats”, a large number of WeChat Moments users migrated to Weibo. There are differences in self-presentation between WeChat Moments and Weibo, making the two platforms the “frontstage” and “backstage” of user self-presentation. However, the migration phenomenon did not stop at Weibo, and users have generated media fatigue, attempting to resist through behaviors such as blocking and controlling boundaries, and ultimately seeking the next “habitat” for a detour. It is worth considering the relationship between an individual’s social needs and self-presentation motives on social media, as well as whether there are favorable conditions in today’s environment to provide individuals with a true and ideal self-presentation world.