A Study of the Impact of Corporate Social Responsibility on Organisational Performance

Abstract

The concept of corporate social responsibility (CSR) is to increase the understanding of the business’s global responsibility to maintain the company’s stability in the market. The research has focused on the fact that CSR increases customer loyalty and engagement, which advances the organization’s market presence. It also associates with an increase in the level of employee engagement that associates with an increase in the performance of the employees and associates to maintain the stability of the business. The research of various scholars has focused on the fact that the application of CSR associates to develop the understanding of the market presence that associates maintain the organization’s sustainable development. This associates to increase the potentiality of the business to attract more customers and investors, which allows a robust business operation to develop. The analysis has also focused on the fact that the application of CSR associates to increase the understanding of customer perception, associates to improve customer loyalty, and maintains brand awareness in the market. Thus, applying CSR has a positive impact on organizational performance that allows sustainability in the business.