Efficient Energy-Saving LED Lighting Systems in the US Market: Localization and Innovative Practices of Shenzhen Romanso Electronic Co., Ltd.

Abstract

This paper explores the localization and innovative practices of efficient energy-saving LED lighting systems in the US market through the case study of Shenzhen Romanso Electronic Co., Ltd. (hereinafter referred to as “Romanso”). It examines the technical adaptability, energy-saving effects, user experience, and market feedback of Romanso’ LED lighting products in the US market, analyzes its successful experiences and challenges in meeting US market demands, and proposes corresponding strategic recommendations. Through case analysis and data support, this paper demonstrates Romanso’ technological innovation capabilities and market competitiveness in the LED lighting field, providing useful references for other companies entering the US market.