Innovative Applications and Market Impact of Indonesian Batik in Modern Fashion

Abstract

Batik, a traditional Indonesian textile art, has transcended its local origins to gain a prominent place in the global fashion industry. This thesis explores the modern adaptations of Batik within contemporary fashion, highlighting the innovative applications and the market impact these adaptations have created. By integrating advanced technologies and sustainable practices, Batik has evolved into a versatile fashion element that appeals to a global audience. This study analyzes how these adaptations contribute to the economic vitality of the Indonesian economy, support local artisans, and promote cultural preservation. It also identifies strategies to enhance global recognition and demand for Batik, ensuring its sustainability and relevance in the international market. The thesis underscores the balance between innovation and the maintenance of authenticity, crucial for the cultural and economic prosperity of the Batik industry.