Digital Transformation in Chinese Theatre Opportunities and Risks

Abstract

With the advent of the digital age, the business environment of traditional opera has been greatly impacted and affected, especially after the rise of the short video platform, the aesthetic purport of the public has changed from the past. During this process, traditional opera repertoires cannot compete with mass-produced short video works, and are out of touch with the fast-paced life frequency of modern society. Except for some elderly audience groups, it has been difficult for opera art to reach young and middle-aged groups. In order to further expand the audience, inherit opera culture, and enhance the artistic vitality of opera, it has become an irreversible trend to use new media digital technology.